Audientes has launched a crowdfunding campaign for Companion by Audientes on the US crowdfunding platform, Kickstarter. The purpose of the campaign is to build awareness, kickstart marketing for the product in new geographies and thus accelerate the market entry of Companion initially in the key regions of the US and Europe by connecting directly with campaign backers and end-users.
“This is a very exciting project for Audientes. The Kickstarter crowdfunding ecosystem gives us a unique opportunity to begin building a community of backers for Companion and learn about the market for this product. Also, as the campaign will be running in both the US and Europe, it will give us unique insight into where the most interest in Companion lies, thus helping to steer our future go-to-market activities”, says Steen Thygesen, CEO, Audientes A/S.